Facebook’s status as the most popular social media platform has remained unchanged since Pew started gathering social media use data in 2012.įacebook receives more than 1.85 billion active users daily. More than half (51%) of Facebook users say they log on several times a day. adults, with 74% of Americans using the site every day. Facebookįacebook is still the most-often daily used social media platform by U.S.

Keep in mind that users will see your YouTube videos in feeds and search results a few hours after you post them, since YouTube indexes content. Posting during high-traffic times, however, maximizes the odds of catching your audience’s attention. Help your video content stand out by posting during both peak and non-peak times and days. YouTube is one of the biggest social media platforms in the world. Studies have concluded that earlier YouTube posts work best on the weekends. Thursdays and Fridays are the peak days to post on YouTube as a brand.

A slightly earlier time frame appears to work better on Thursdays and Fridays. Videos posted midday on the first three days of the week get the most user engagement since it gives the platform time to index the videos and send them to subscriber newsfeeds. You can tap into this massive audience by knowing the perfect times to post video content on YouTube: Although only 51% of people say they use YouTube daily, this platform has some of the highest numbers in user engagement. YouTube has two billion users, with almost five billion videos watched daily.

YouTube and Facebook are still the hottest social media platforms that you can use today. If your primary market is in the UK, for example, posting at midnight PST will be 8 a.m. *Tip: Pay attention to your intended audience’s time zone. We’ve compiled all of the most up-to-date information on the best times to schedule social media here for your benefit. Luckily, researchers have done the work for you when it comes to social media timetables. For every successful enterprise on social media, there is a data-backed schedule determining what it posts and when. Businesses, however, must take a more strategic approach. Social media may seem like a place to post freely about whatever’s on your mind, whenever the urge strikes.

Best day and time to post on instagram